The experts speak on the AMA and Fishbein

Cigarette manufacturer Philip Morris, the Journal's biggest single advertiser, also ran into some problems. Blitzing the AMA Journal and thirty-one state and regional medical journals, the start-up tobacco company was eager to publicize its innovative use of diethylene glycol as a hygroscopic agent (to retain moisture), in place of the glycerin used by other manufacturers. Philip Morris pegged its campaign on hyping the breakthrough that its cigarettes were consequently "less irritating to the throat." When the corporation approached the Journal with its ads, Dr. Fishbein courteously advised it how to go about conducting acceptable scientific testing to validate its unsubstantiated claims and thereby qualify. The cigarette manufacturer was eager to link its product with health benefits, and Dr. Fishbein saw a vast new opportunity for revenues from nonmedical products, despite the fact that by this time in the 1930s medical journals were already publishing studies associating smoking with lung cancer. The company completed its testing at the Columbia University College of Physicians and Surgeons with findings that the cigarettes with diethylene glycol caused three times less swelling than other brands. The company used these studies to launch its medical ad campaign, while supplying free smokes to doctors. One Journal ad read, "Patients with coughs were instructed to change to Philip Morris cigarettes. In three out of four cases, the coughs disappeared completely. When these patients changed back to cigarettes made by the ordinary method of manufacture, coughs had returned in one third of the cases. This Philip Morris superiority is due to the employment of diethylene glycol."
When Healing Becomes A Crime by Kenny Ausubel, page 90

The AMA was also composed almost entirely of male doctors and there were many swipes at women in Fishbein's writing. It is interesting from a sociological point of view that nutrition (see related ebook on nutrition) and herbalism were opposed, in part, because they were associated with women. For example, Fishbein considered Eclecticism "the apotheosis of the old grandmother and witch-doctor systems of treatment." It arose out of "the medical practice of an old-woman herb doctor." Herbal remedies, built up over decades of careful observation, were mockingly derided as "veritable vegetable soups". Fishbein considered anything traditional in medicine to be abhorrent. He saw the botanical drugs of the late 19th century as "almost a replica of the herbals of the 17th and 18th century Europe." ...Of course, the vast majority of phytochemicals now known to reside in plants and herbs (many with unique physiological effects) were undreamed of in Fishbein's day. To put it colloquially, he was simply blowing smoke. While the AMA was successful in eliminating most competition, Fishbein became concerned, and then obsessed, by "the worst cancer quack of the century," Harry Hoxsey.
Herbs Against Cancer by Ralph W Moss PhD, page 75-76

One of the landmark days in the recent history of alternative medicine in the U.S. was August 27, 1987. On that day, District Judge Susan Getzendanner found the American Medical Association (AMA) and fourteen associated parties guilty of waging a conspiracy against chiropractors to contain and eliminate them entirely, in violation of the Sherman Antitrust law. …the fourteen litigators probably cost AMA at least $15 million.
Physician by Richard Leviton, page 28

Fishbein's early success combating quackery revealed to him a gold mine of limitless possibilities. In rapid-fire succession he cranked out three books: Fads and Quackery, Medical Follies, and The New Medical Follies. "As one reads the rolls of fakirs down through the ages," Fishbein gleefully penned, "one becomes almost convinced of the doctrine of transmigration of souls." Dr. Fishbein also utilized the "Devil theory of history," as one observer put it, exemplified by his quackdown. In Medical Follies, he dubbed the profession of chiropractic a "malignant tumor" whose theory was "so simple that even farm-hands can grasp it. It has been said that osteopathy is essentially a method of entering the practice of medicine by the back door. Chiropractic, by contrast, is an attempt to arrive through the cellar. The man who applies at the back door at least makes himself presentable. The one who comes through the cellar is besmirched with dust and grime; he carries a crowbar and he may wear a mask." Under Dr. Fishbein's direction, the AMA Bureau of Investigation's quack files swelled to a prodigious 300,000 names.
When Healing Becomes A Crime by Kenny Ausubel, page 88

Even the American Medical Association (AMA) was complicit in suppressing results of tobacco research. In 1964, the Surgeon General's report condemned smoking, however the AMA refused to endorse it. …
Death By Medicine by Gary Null PhD, page 25

…. By the 1950s, the Hoxsey Cancer Clinic in Dallas was the world's largest private cancer center, -with branches in seventeen states. Born in Illinois, the charismatic practitioner of herbal folk medicine faced unrelenting opposition and harassment from a hostile medical establishment. Nevertheless, two federal courts upheld the 'therapeutic value' of Hoxsey's internal tonic. Even his archenemies, the American Medical Association and the Food and Drug Administration, admitted that his treatment could cure some forms of cancer. A Dallas judge ruled in federal court that Hoxsey's therapy was 'comparable to surgery, radium, and x-ray' in its effectiveness, without the destructive side effects of those treatments.' But in the 1950s, at the tail end of the McCarthy era, Hoxsey's clinics were shut down. The AMA, NCI [National Cancer Institute], and FDA organized a 'conspiracy' to 'suppress' a fair, unbiased assessment of Hoxsey's methods, according to a 1953 federal report to Congress."
Natural Pet Cures by Dr John Heinerman, page 81

The campaign was wildly successful and established Philip Morris as a major tobacco player, until, in 1937, seventy-two people died as a result of using a drug called Sulfanalamide Massengill. With help from the AMA itself, the toxic agent was determined to be diethylene glycol. Dr. Fishbein hit the ground backpedaling. He defended his advertiser in an editorial by saying "There is no evidence that the ordinary use of diethylene glycol in industry, or as an ingredient in the manufacture of cigarettes, is harmful." The company was so grateful that it offered him a retainer for his services, which he refused, tipping his editor's public health hat. Other cigarette manufacturers quickly followed suit in their entry into the medical market using physician testimonials. More Doctors smoke Camels than any other cigarette was the slogan at Camel's exhibit at the 1947 AMA convention. Only in the 1950s, when overwhelming evidence of the causation of lung cancer by smoking reached the public, did the Journal stop accepting tobacco ads, though Dr. Fishbein was by then serving as a paid consultant to the Lorillard tobacco company. Through its Members' Retirement Fund, the AMA continued to own tobacco stock in the seven figures until the mid-1980s. Numerous physicians complained of other high-pressure tactics from Chicago. Dr. George Starr White, a respected physician who lectured extensively to doctors and reputedly had the largest private practice in the country, described how two doctors from AMA headquarters approached him with a proposition.
When Healing Becomes A Crime by Kenny Ausubel, page 91

The AMA could not survive on membership dues alone, and without the income secured by him, the Association would undoubtedly flounder. The key to financial solvency for the organization has been its monthly publication, the AMA Journal. It was begun in 1883 by Dr. Simmons as a last-ditch effort to save the infant association from bankruptcy. Its first press run was 3,500 copies and sold at a subscription rate of five dollars per year. But it was anticipated that the bulk of the revenue would be derived from advertisers. By 1973, under the tight control of Managing Editor Dr. Morris Fishbein, it had a print run of almost 200,000 copies each month and had extended its publication list to include twelve separate journals including the layman's monthly, Today's Health. Altogether the AMA now derives over ten million dollars per year in advertising, which is almost half of the Association's total income. Who advertises in the AMA Journal and related publications? The lion's share is derived from the Pharmaceutical Manufacturer's Association whose members make up ninety-five percent of the American drug industry.
World Without Cancer by G Edward Griffin, page 274

The National Council Against Health Fraud (NCAHF) is widely considered the unofficial propaganda arm of the American Medical Association. After a federal court ruling that found the AMA and other medical organizations had conspired to disseminate misinformation about chiropractic in an attempt to destroy its "competition," the NCAHF became the front man for the attack.
Under The Influence Modern Medicine by Terry A Rondberg DC, page 143

When Dr. Fishbein took the stand under cross-examination, the digging done by Hoxsey's lawyers paid off. Under oath, Dr. Fishbein made shocking admissions. He failed anatomy in medical school. He never completed his internship before going to work at the Journal. He never practiced a day of medicine or treated a single patient in his entire career. Dr. Fishbein was sweating profusely by the time he left the stand. His definition of a quack as "one who pretends to medical skill he does not possess" now reflected back in an unseemly mirror.
When Healing Becomes A Crime by Kenny Ausubel, page 117

One may ask why no one has heard of the Rife Beam Ray if it had such a high success rate in treating cancer and infectious diseases. Sadly, the research was suppressed by medical authorities under the covert direction of Morris Fishbein, a powerful editor of JAMA (the Journal of the American Medical Association) who sought to buy into and control the use of the Rife Beam Ray. Fishbein (who was later convicted of racketeering charges) was spurned by Rife when he attempted to buy into his company. In response, Fishbein decided that if he could not control the therapy, he would suppress it.
Vibrational Medicine by Richard Gerber MD, page 515

The American Medical Association had just been convicted in federal court of a "conspiracy to destroy and eliminate" the chiropractic profession." The court judgment was unequivocal. "For over twelve years and with the full knowledge and support of their executive officers, the AMA paid the salaries and expenses for a team of more than a dozen medical doctors, lawyers, and support staff for the expressed purpose of conspiring (overtly and covertly) with others in medicine to first contain, and eventually, destroy the profession of chiropractic in the United States and elsewhere." Also convicted with the AMA were the American College of Surgeons and the American College of Radiologists.
When Healing Becomes A Crime by Kenny Ausubel, page 263

Historically, this was a period in which the AMA had recently established its hegemony over American medicine. It was headed by Morris Fishbein, a pugnacious physician who was to make himself infamous in the eyes of many advocates of unconventional cancer therapies for his attacks on Gerson, Hoxsey, and other pioneers of unconventional therapies. It is no surprise to me that Fishbein, faced with congressional hearings inimical to conventional cancer treatment and AMA hegemony, went on the attack. The details of the process by which the AMA destroyed Gerson's professional reputation have been described by Ward and others. Gerson lost his hospital affiliation and was denied malpractice insurance:
Choices In Healing by Michael Lerner, page 612

The Journal, after all, solicits advertisers to pay top dollar for its pages, whose 750,000 circulation still commands the greatest market share of doctors (including fifteen international editions in 150 countries). The lure of advertising profits continues to compete with the impartiality of "scientific medicine." The AMA medical publicity machine Dr. Fishbein founded is running in perpetual overdrive today. The "JAMA Report," a video news release, goes out weekly on satellite to every TV network and local station in the United States, reaching between 25 and 110 million viewers. Most major newspapers routinely scan JAMA for breaking stories, as do wire services and radio. The AMA also floods about 2,500 press outlets worldwide with weekly e-mails and faxes. The credibility of the AMA's vaunted Code of Ethics, which ostensibly puts the profession of healing above business, is in tatters today. In 1998 the AMA once again was mired in negative publicity as the Seal of Acceptance experienced its latest devaluation. After the AMA granted the Sunbeam corporation an exclusive product endorsement for the manufacturer's medical devices without even testing them, the medical association was set to receive millions of dollars in licensing fees, which it planned to use to offset declining membership dues. Outrage from the medical community and other competing companies crashed the nakedly commercial transaction. The mass media roasted the AMA's signature cupidity.
When Healing Becomes A Crime by Kenny Ausubel, page 331

Historian Harris Coulter, PhD, has called Eclecticism "a more sophisticated system of practice drawing on the same intellectual and philosophical sources" as Thomsonianism (86). However, they had no systematic theory of diagnostics or pharmacology, and basically accepted allopathic medicine's systems, substituting their own vegetable cures. Regular and Eclectic physicians competed for the same clients and generally despised each other. JAMA editor Morris Fishbein, MD, called Eclecticism "the apotheosis of the old grandmother and witch-doctor systems of treatment" (132). He championed chemotherapy and denied any utility to herbs, whatsoever.
Herbs Against Cancer by Ralph W Moss PhD, page 39

In 1912, 1921 and 1936, the AMA issued three volumes called Nostrums and Quackery. These described the "evils" of patent medicines, which a few years before had been a mainstay of the Journal of the American Medical Associations revenue. In 1927, Morris Fishbein, MD, the editor of JAMA, issued a popular book that included an "Encyclopedia of Cults and Quackery." Fishbein saw "cults" everywhere. It is amusing that he even considered beauty parlors to be part of the medical cult phenomenon. And he filled page after page with descriptions of cults from Aero- to Zonotherapy. "The appeal of the bizarre is strong even to enlightened men," wrote the enlightened Fishbein. "To a public educated to a belief in the black art, magic, alchemy, and the miracles of the saints, the unusual necessarily has an absolute fascination. Medicine in this way became inordinately complex and chaotic". Fishbein and his colleagues set out to make medicine simple and well organized, by centralizing everything under the control of the AMA. They especially aimed at the destruction of Eclecticism and its heirs. This set the stage for the great battle of the 20th century concerning herbs and cancer, the Hoxsey saga.
Herbs Against Cancer by Ralph W Moss PhD, page 48

Throughout Hoxsey's era, organized medicine denied any link between diet and cancer. As Dr. Morris Fishbein contended, "There is no scientific evidence whatsoever to indicate that modification in the dietary intake of food or any other nutritional essentials are of any specific value in the control of cancer." Science has since contradicted him. In general terms, contemporary research has shown that the Hoxsey diet does directly serve important anticancer functions.
When Healing Becomes A Crime by Kenny Ausubel, page 211

Over the years Fishbein not only established himself as the gifted editor of the most widely read medical journal in the United States; he also learned how to extend his editorial position, how to project his opinions nationwide. He became, as the saying went in those years, a "personality." TIME referred to him as "the nation's most ubiquitous, the most widely maligned, and perhaps most influential medico." In addition to his development of JAMA as an editorial and personal voice, Fishbein also continually railed against "quackery."
Textbook of Natural Medicine Volumes 1-2 by Joseph E Pizzorno and Michael T Murray, page 35

In a brief twenty years, the AMA came to dominate medical practice through brute financial force, political manipulation, and professional authority enhanced by rising public favor with "scientific" medicine. The AMA emerged as the supreme arbiter of medical practice, making binding pronouncements regulating even the most picayune details. American medicine surged forward as a profit-driven enterprise of matchless scope. By the time Dr. Morris Fishbein assumed the mantle of Dr. Simmons, who had himself started out as a homeopath, the AMA was at the helm of a strapping new industry flying the allopathic flag. The code word for competition was quackery.
When Healing Becomes A Crime by Kenny Ausubel, page 291

Rife's discovery was mysteriously burned to the ground. Rife was dragged through the California court system on trumped-up charges. So powerful were Fishbein's connections to major medical groups of the day that many doctors who were successfully using the Rife Beam Ray had to cease their use of it for fear of being blacklisted. Because the Rife Beam Ray was suppressed by greedy, unscrupulous people, this cure for cancer was buried and nearly forgotten. It turns out that Rife was not the only researcher experimenting with using an electromagnetic field device to treat cancer.
Vibrational Medicine by Richard Gerber MD, page 516

Dr. Fishbein's crusade to eliminate the irregulars played no small part in the AMA's financial success by throttling economic competition. While member dues accounted for half the AMA's revenues, the balance flowed from the Journal, now the most profitable publication in the world. Flush with revenues, it soon became known as "the tail that wagged the dog." In addition, the Journal owned or controlled another half-dozen medical journals along with the thirty-five state society journals, with advertising revenues of over $2 million, a huge sum in those days.
When Healing Becomes A Crime by Kenny Ausubel, page 89

The AMA's core mission of preserving the power, privilege, and financial prosperity of doctors has established it as an organization "notorious for confrontation, ultimatums, and hardball politics".17 Its political action committee, AMPAC, has given over $100 million over the last twenty years to 83 percent of federal congressional representatives and senators. The AMA actually owns the very building in the nation's capital that the government leases for its federal political action committee monitoring program.
When Healing Becomes A Crime by Kenny Ausubel, page 330

Morris Fishbein became a lot more to the AMA than his title of Managing Editor would suggest. He was its chief executive and business manager. He brought in the money and he decided how it was spent. His investments on behalf of the Association were extremely profitable, so the grateful membership could not, or at least dared not, complain too bitterly. One of the reasons for this investment success was that over ten-million dollars of the organization's retirement fund had been put into leading drug companies.
World Without Cancer by G Edward Griffin, page 274

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